Girl Scouts of the USA 2025 Cookie Campaign Radio Scripts
As part of the broader 2025 Cookie campaign, I drafted this radio script from scratch for Girl Scouts to read on local radio stations.
Copywriter | Editor | Content Strategist
Girl Scouts of the USA 2024 Brownie Activity Book
I collaborated with illustrators, graphic designers, account managers, and creative directors to bring this new (2024) Girl Scouts of the USA asset to life. This activity book is meant to generate excitement among new and prospective Girl Scout Brownies.
Girl Scouts of the USA Volunteer Appreciation Month 2024 Blog Post
I collaborated with illustrators, graphic designers, account managers, and creative directors to bring this 2024 Girl Scouts of the USA campaign to life. This corporate blog post was part of the broader Volunteer Appreciation Month (2024) campaign that my team and I led at Venables Bell and Partners. It will go live in or just before April 2024.
Girl Scouts of the USA Tree Promise Activity Guide
I collaborated with illustrators, graphic designers, account managers, and creative directors to bring this new (2024) Girl Scouts of the USA asset to life. This guide was part of the broader Tree Promise (2024) campaign that my team and I led at Venables Bell and Partners.
GirlScouts.org Routine System Maintenance
This project was meant to inject some fun and lightheartedness into a situation that would normally be mundane (best case scenario) or annoying (worst case scenario) for Girl Scouts members.
Girl Scouts of the USA Volunteer Appreciation Month Social Media Copy
I wrote multiple sets of social media copy for multiple audiences (Girl Scouts themselves, volunteers, parents, etc.) for the Volunteer Appreciation Month (2024) campaign. This document demonstrates my ability to quickly switch between audiences within the same brand voice "umbrella."
Girl Scouts of the USA Volunteer Resource Flyer
I collaborated with illustrators, graphic designers, account managers, and creative directors to bring this new (2024) Girl Scouts of the USA asset to life. This flyer was part of the broader Volunteer Appreciation Month (2024) campaign that my team and I led at Venables Bell and Partners.
Girl Scouts of the USA Volunteer Appreciation Month Girl Scout Card
I collaborated with illustrators, graphic designers, account managers, and creative directors to bring this 2024 Girl Scouts of the USA campaign to life. This card (for Girl Scouts to give to their favorite troop volunteers) was part of the broader Volunteer Appreciation Month (2024) campaign that my team and I led at Venables Bell and Partners.
Grade Levels | GirlScouts.org
This large web project's goal was to update, revamp, and optimize the existing Girl Scout Grade Levels pages. We were thrilled when there were very minimal changes/feedback from the client. The pages are now live on girlscouts.org!
6 Unexpected Spring Break Destinations to Consider This Year
It’s that time of year again — after the holidays, you’re back to the usual and looking forward to your next vacation. Whether you’re planning a trip around the kids’ spring break or scheduling your own out-of-office getaway, these six unique spring break destinations have something for everyone to enjoy. Best of all? They aren’t on everyone’s radar, so there’s more for you and yours to enjoy without too many crowds.
Esperion LinkedIn Post
This LinkedIn post (part of a larger, more robust editorial calendar) for Esperion, a major pharmaceutical company, touted a new development in cholesterol research.
Esperion LinkedIn Post
This LinkedIn post (part of a larger, more robust editorial calendar) for Esperion, a major pharmaceutical company, defined and spread awareness of statin intolerance.
Higher bank capital requirements put the economy in danger
I ghost-wrote this op-ed for a C-suite banking professional, which was successfully placed in American Banker online and in print.
GivingTuesday Campaign
Each year, Blackbaud partners with GivingTuesday to amplify nonprofits' end-of-year fundraising efforts. The annual campaign kicks off each spring and ends in November after the biggest giving day of the year concludes. Blackbaud offers a variety of free resources for nonprofit leaders to utilize in an easy-to-navigate toolkit.
Skills UP Campaign
What do the most impactful organizations have in common? Inspiring, talented leaders. That's why, at Blackbaud, we’re dedicated to the success of world-changing organizations—and the people leaders who make it happen. This was the creative spark behind Skills UP: a free webinar training series focused on helping managers become the best possible leaders.
K–12 UC 2022
The Blackbaud K–12 User Conference is the definitive event of the year for private grade schools and one of Blackbaud's most popular annual events—but, like many other formerly in-person conferences, its creative needed a little refurbishing for the heavily virtual post-COVID era.
bbcon 2021
In 2020, we persevered through a pandemic, faced multiple reckonings for social change, and adapted to a virtual, remote-first landscape. Here at Blackbaud, we knew that bbcon, our annual tech conference, had to be something special—an event that responded appropriately to the seismic shifts we were all feeling in the wake of 2020.
Blackbaud Goods eCommerce Site
I worked alongside graphic designers to come up with creative, playful copy (headers, item descriptions, etc.) that took Blackbaud's branded "swag" shop to the next level.
K–12 UC 2021
The K–12 User Conference is Blackbaud's annual conference featuring prominent thinkers, industry experts, school leaders, and Blackbaud experts—all focused on the pressing questions facing K–12 private schools. Each summer, thousands of instructors, parents, and school administrators gather for three days of unforgettable sessions and tech innovations that help take schools further. In 2021, the conference was held virtually in the wake of COVID-19. One of the major goals of this year's campaign was to add more personality to the creative—especially in the wake of such a difficult school year. Agency 545 responded to this need by creating brighter, more colorful graphics and softer, more playful copy.
PRIDE 2021 Campaign
Human: Our Common Thread is Blackbaud's representation of the beauty of the PRIDE movement. We believe it is important to work as one toward equality every day of the year, and it was time to find a new, fresh way to express that. We took inspiration from the newly redesigned, more inclusive Progress Pride Flag as well as the urgent need for
social justice in 2021.
social justice in 2021.
npEXPERTS 2021
Hear from 12 social good experts as they explore the areas of disruption over the last year and identify the adaptations and trends that will carry forward and shape the future of philanthropy. They provide their unique perspective on digital adoption, equity, organizational strategy, leadership, and more.
bbcon 2020
In 2020, the world had transitioned to working and meeting entirely online. To ensure that we continued to drive social good, we knew we had to do the same with bbcon, our annual tech conference. We looked at this global shift as an opportunity to rethink change—to reimagine bbcon and to make it bigger and better than ever.
MobilePay App Launch
Process contactless credit card payments anywhere, anytime with the new Blackbaud MobilePay Terminal™ app. No matter where you are, all you need is a wireless or data connection to accept payments via chip, Apple Pay™, Samsung Pay™, or NFC Tap-to-Pay. Blackbaud MobilePay Terminal integrates seamlessly with Blackbaud Merchant Services™, so you pay the same low rate on every transaction regardless of payment source.
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